And yeah, I’m counting this as a post to maintain my Ripkenesque streak.
I erased several false starts that just weren’t amusing. While they would certainly fit in here tonally, they weren’t very satisfying. If anyone else is in the path, good luck to us all.
I don’t mind the ads on the Kindle sleep screen. In fact, I like them so much that I would have opted for them even if the setting was not cheaper than the ad-free. It is the most unobtrusive advertising conceivable, and potentially very helpful. However, Amazon has uncharacteristically squandered this opportunity and a little goodwill.
- There is zero thought put into targeting this advertisement. I will swear on a stack of Hustlers there is nothing in my purchasing history that would lead them to recommend this book to me. This is a non-sequitur of Netflixian levels.
- So unobtrusive is this ad, that I can’t even claim that it wastes my time. At most, it simply prevents me from being exposed to a different book I might actually have a chance in hell of reading.
- The worst part is that it appears on my screen where people might get the wrong impression that I am reading this, or the one about the cowboy and MBA, or the single mother and incognito prince. To avoid this humiliation, I frequently keep the screen turned face down where it can get scratched or damaged. Hey, wait a minute! You don’t think . . . well played, Bezos! Well played!